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Project Pink: Virtual Fashion Show

Tailor Sallee's F/W 2022 Digital Runway Showcase.




In honor of Breast Cancer Awareness Month, sustainable fashion designer, Tailor Sallee celebrated by putting together an online fashion runway show. Even though a rainstorm cut the production time short, with the help of Neon Dreams Productions, we were able to create and capture our own catwalk on the Gulfport, Florida pier. Gulfport has recently become our fashion studio's new location and we love everything about the small artsy community.


The collection featured different hues of pink throughout, symbolizing the playful feminine spirit and magical inspired accessories praising the power that women possess. The brand's signature excess overlock stitching was in appearance too on a few of the up-cycled garments.


Being a female business owner, I am a very passionate advocate of sustainable lifestyles for women, including women's health. I believe if us girls are equipped with the right tools and access to information that we can live our lives to their fullest potential.


Project Pink wouldn't have been possible without my amazing models and wonderful Mermaid host, Aja Being!



COLLECTION


WATCH THE SHOW





BEHIND THE SCENES

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