Why Networking Is So Important for Creative Entrepreneurs


Building a business is no easy feat. It requires a strong sense of purpose and an actionable marketing plan. These challenges may be even more difficult when the product you’re trying to sell is your own creative skill. If you are a painter, musician, fashion designer — or any other type of creative — you can simplify this process by connecting with the right people. Networking will allow you to get discovered, develop an audience, and make a profit. The following tips shared by Tailor Sallee can help you develop some strong networking skills.


Who Should I Network With?

As a creative, your goal is to get your work in front of your target audience. This is a matter of both artistic fulfillment and financial stability. Nothing feels better than when people see your work and appreciate its intent. Validation doesn’t pay the bills, though, and you also need people to buy your products or services. To this end, you need to network with people who will help others discover your work.


Investors can be a great resource for this goal, but you should remember that investors don’t always wear a nametag announcing their position. Any person who has funds to promote your projects can be a potential investor. Rather than knocking on the door of Goldman Sachs, then, you should connect with people who can offer organic support. This can include friends, family members, and colleagues.


In addition to connecting with investors, you should find a mentor who can help you guide your business. This person may be a fellow creative who has monetized their skills or a business person who can offer financial advice. This person can help you make important decisions such as how to set up your business. Your business structure determines your tax liability, so you should choose carefully. Once you’ve decided, you can opt for an affordable online service that will complete the required paperwork.


Where Do I Find Networking Opportunities?

Knowing who to network with is a good start, but it’s not particularly useful if you don’t know where to find them. Successful creatives know a little secret, though — every interaction is a networking opportunity. Indeed, whether you’re